About me
A multi language creative team based in London, specialising in advertising and digital innovation.
The story of this lovely creative team starts a while ago in London.
Simona met Michele at a common friend's dinner, but before you say it, they didn't end up getting married!
They ate, chatted, drank and chatted again until they realised very soon they could work together mixing their skills and creativities. As they found creating ideas together for small and big clients very exciting, Michele and Simona decided to make it work properly.
After intense months of worn out pens and sweated-on graphic boards, they eventually came up with their own brand new portfolio that collects pieces from their common briefs, their ideas for past freelance projects and some fresh spec work.
They keep working together waiting for an opportunity that leads to an award.
Projects
- Visit Wales - A trip made of peopleBrief: To encourage people to visit Wales. Insight: Having a local as a tourist guide is the best way to enjoy your holiday. Idea: We want to make people share stories and recommend the best things to do or best places to go. The adventure starts with a customised message from a Welsh person on Facebook NewsFeed. It invites tourists to go on the website and discover original experiences and personal tours to have and, eventually, collects best people quotes on billboards.
- The House of PeroniScenario: The House of Peroni exists digitally and as a physical place as a bespoke, immersive space that acts as a permanent window into the high-class realms of Italian fashion, design, art and cuisine. Updated daily, www.thehouseofperoni.com features editorial content submitted by a portfolio of established and emerging Italian creative talents. Insight: Peroni wants to champion the sophistication of the 'Made in Italy' label and expose the quality beyond the stereotypes of Italian culture
- NATScenario: In the past decade, there has been a significant decline in public knowledge of how HIV is transmitted. There has been no positive change in public attitudes towards HIV, and a significant minority of the public still hold stigmatising and discriminatory views about people with the virus. Brief: To raise awareness about NAT, a UK’s leading charity dedicated to transforming society’s response to HIV. Idea: We develop a condom-shape rich media banner that pops up and contains the news from the main newspaper websites. The more you scroll the page, the more you unroll the condom and get information.
- IKEA HomemadeScenario: In 2014, 67% of foreign people who live in London declare not to feel at home and to barely speak to their flatmates. As a result they often return to their home countries or move on again and again, leaving a wake of flats full of mismatching furniture and impersonal decor. Challenge: To create moments of social engagement that encourage people to call their new place Home. Idea: We develop an app to connect flatmates, make their room cosy and create unforgettable shared memories in whole flat.
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Work history
Art Director
We are Simmic, a Creative team made of Simona Garufi, copywriter, and Michele Bona, art director. We're currently working as creative team at Momentum Worldwide London.
Before that, we've also been lucky enough to work for Young & Rubicam Milan, M&C Saatchi London, Browser and some more.
In the past we worked with brands such as Vodafone, Ikea, Land Rover, MINI, Samsung, Danone, RBS Group, Boots, Peroni and other clients.
Skills
- Advertising
- Art Direction
- Copywriting
- Creative
- Illustrator
- Photoshop
- Illustrator Photoshop Indesign
- Copywriting
- Brand Creative Strateg