Brief: To encourage people to visit Wales.
Insight: Having a local as a tourist guide is the best way to enjoy your holiday.
Idea: We want to make people share stories and recommend the best things to do or best places to go. The adventure starts with a customised message from a Welsh person on Facebook NewsFeed. It invites tourists to go on the website and discover original experiences and personal tours to have and, eventually, collects best people quotes on billboards.