The Iconic — SneakerHub

Launching a new sneaker destination for Australia's number one online fashion retailer. In partnership with Sneaker Freaker, we took over Heroes Karaoke and Rooftop Bar in the heart of Melbourne for a two-day sneaker and streetwear symposium, attended by Australia’s streetwear cognoscenti. The event spanned four levels and featured brand partnerships with New Balance, Reebok, Champion and Adidas, an augmented reality exhibition, created in collaboration with Valis and live performances from Khi’leb, Tkay Maidza and BWise.