The Identity Stealing Banners – CSI:Cyber / Prime TV

The insight:
It only takes one wrong click to become a victim of cyber crime.
The idea:
To launch the new CSI spin-off for Prime TV which delves into the dark side of the internet we created the 'Identity Stealing Banners'. The banners enticed people to enter a genuine Prime TV competition online, however we hid some sneaky details in the T&C's, which everyone agree to. We then surprised our participants with a retargeting banner which used their very own face in a dodgey looking spoof ad. We proved just how easy it is to give up your information and make yourself a target online, giving people a taster to the alarming world of cyber crime and CSI:Cyber.

Team Credits

Kimberley Torrie

  • Message
  • Advertising Art Director

Project Tags

  • advertising
  • digitaladvertising
  • digitalmedia
  • digital
  • innovation
  • artdirection
  • campaign
  • webdesign

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Kimberley Torrie
Advertising Art Director