Join The–Dots

The Identity Stealing Banners – CSI:Cyber / Prime TV

The insight:
It only takes one wrong click to become a victim of cyber crime.
The idea:
To launch the new CSI spin-off for Prime TV which delves into the dark side of the internet we created the 'Identity Stealing Banners'. The banners enticed people to enter a genuine Prime TV competition online, however we hid some sneaky details in the T&C's, which everyone agree to. We then surprised our participants with a retargeting banner which used their very own face in a dodgey looking spoof ad. We proved just how easy it is to give up your information and make yourself a target online, giving people a taster to the alarming world of cyber crime and CSI:Cyber.

Credits

Kimberley Torrie

  • Message

Join our Pro Plan to message Kimberley

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Advertising Art Director
  •  

Project Tags

  • Advertising
  • Digital Advertising
  • Digital media
  • Digital
  • innovation
  • art direction
  • campaign
  • Web Design

Share your new project