The insight:
It only takes one wrong click to become a victim of cyber crime.
The idea:
To launch the new CSI spin-off for Prime TV which delves into the dark side of the internet we created the 'Identity Stealing Banners'. The banners enticed people to enter a genuine Prime TV competition online, however we hid some sneaky details in the T&C's, which everyone agree to. We then surprised our participants with a retargeting banner which used their very own face in a dodgey looking spoof ad. We proved just how easy it is to give up your information and make yourself a target online, giving people a taster to the alarming world of cyber crime and CSI:Cyber.