THE IMPRESSION FASHION NEWS FEATURE

‘The Emperors New Clothes: The Future Of Marketing With Digital-First Assets’ This is the 20/20 vision that everyone and no-one predicted at the start of the year. But the long-term effects of Covid-19 will mean we will continue to live, work, and play in the virtual world. We can perform the majority of tasks remotely and request an emotional connection on tap. Once considered niche, the use of VR, AR, CGI, and the like are moving towards mainstream adoption. The industry, from a marketing, PR, and production perspective, needs to fully embrace this new way-of-working as a way to future-proof itself in the event of a second or even third wave. And ultimately it will remove the limits on how brands can invite the consumer into their universe. My latest article offers a guide for marketing in the digital evolution. Thank you to Donald Schneider David lipman Matthew Kershaw, and Geraldine Wharry for contributing their insight to this article. Clink the link below to read the full article: https://theimpression.com/emperors-new-clothes-the-future-of-marketing-with-digital-first-assets-by-angela-baidoo/