The influence project #3 Cross-braiding by Zoë Irwin

I teamed up with GHD brand ambassador and hair trend forecaster Zoë Irwin to create a collection of video content for her social platforms like Instagram. Each video shows a trend developed and executed by the legend Zoë herself. This project gained social following and exposure for myself and Zoe's audience. It also lead me to create some more amazing collaboration and relationships with other beauty artists. Here is one of 5 hair films - Cross braiding also featured in Creative Head Magazine. Cast and produced by me.