I am an experienced creative producer and casting director in London. With years of experience across video, digital and stills I work closely with brands, magazines, photographers, directors and agencies in fashion, and beauty. I have developed long term relationships with my clients and creative partners, working as a reliable production and casting resource. Collaborations have included the likes of, Nike, Wella, Kenzo, IMG, Fabien Baron, Alex Box, Patti Wilson, Tom Pecheaux and many many more. I have had the pleasure of creating content for the Mastered digital platform and freelance projects over the last few years, managing budgets, logistics, teams and crews, content creation and much more - domestic and internationally.Locked Pro Plan feature
Since Mastered launched in 2015, it has provided the new breed of emerging creative a platform to develop their careers through its range of online courses.The accelerators span from Image making (Photography, Styling and Art Direction), trough to beauty (Makeup, Hair, Nails) and Brands (Womenswear, menswear and accessories). Each accelerator is lead by some the worlds leading industry experts, Inez & Vinoodh, Alastair Mckimm, Fabien Baron, Kenzo, Nike, Guido, Alex Box to name a few. The 10 month courses are also supported by 121 mentoring, life coaching, workshops and Live events. Production – Oversee and lead on all things production company wide (Image, beauty, brands, leadership, marketing, partnerships). This includes; arranging kit, crews, locations, travel for crew and experts and managing the production schedule. Coordinating shoots from beginning to end on all domestic and international shoots. – Update all production docs inc. Call sheets, student briefs, itineraries, schedule, editors diaries, along with approving expenses and invoices. – Support senior producers across all production needs from initial concepts to delivery across all digital platforms. – Manage post-production budget. (Estimates & Actual spends). – Establish rapport with creatives enrolled and talent, supporting them through pre-production and on set. – Developed the ability to interview fashion industry experts to obtain vital internal content. – Upload modules into CRM platform every launch. Casting – Lead on all casting needs company wide. – Manage the company visual voice through model bookings. – Consult students enrolled on the program on continuous casting and model booking. – Arrange, cast and book models globally for annual Mastered Live events. – Liaising and creating relationships with model agencies globally. Leading to partnership and collaborations for future projects. – Hold casting days and go-see’s for internal projects and for supporting partners projects. Industry leaders I’ve worked with: Wella, Kenzo, Fabien Baron, Alastair Mckimm, Anna Trevelyan, Patti Wilson, Tom Pecheux, Andrew Davis, Alex Box, Nike, Jade Taylor, Harry Josh, Esteban Cortazar, Megan Mccluskie, Zoe Irwin, Garry Gill, Katie Baron, Karen Clarkson and many more. International ventures: New York, Los Angeles, San Francisco, Santa Cruz, Portland, Athens, Croatia and Paris.
BIO We at That Girl That Edits are a female run London-based collective of filmmakers, spearheaded by the producer/director duo myself (Lauren Smith) and Helena C-J. Our aim has always been to create cinematic films that are as narratively compelling as they are visually stunning, no matter the budget. Favouring simple but bold imagery and symbolism, this collective is now ready to experiment with our own new brand of film making, throughout fashion film, music video and (soon) of short film. The desire to create and the love of a challenge is what drives us on as we explore our roles as moving image-makers. KEY RESPONSIBILITIES – Support Director – Support content delivery and initiate ideas for concepts – Oversee development of production for clients from start to finish – Sign off on all aspects of production – Alert to team’s needs on set and being available to solve problems – Lead on casting and booking models – Liaising with agencies and relevant participants in run up to shoot day – Write and distribute shoot docs: Schedule, call sheets, briefs, itineraries, treatments – Arrange logistics for shoots: Locations, catering, all travel – Delegate production on set – Goals orientated mindset in order to create efficient and effective content suitable for all involved. – Budget management including approving expenses and invoices CLIENTS Zoe Irwin, Alex box, Empire menswear, M+P Models
BIO M+P Models, founded by Mignon Matthews, has just celebrated 25 successful years in the fashion industry. We provide a bespoke, fresh approach to model management & work closely with our artists through every stage of their career. Mirroring London's dynamic fashion movements & working to establish every model as their own brand M+P is London's leading boutique personal management agency. KEY RESPONSIBILITIES – Design and create model comp cards – Front of house duties including taking walk-in’s – Taking polaroid’s, updates and Intro videos for clients – Overseeing models diaries and chart using Mediaslide software. – Upkeep of models books and Mediaslide profile – Upkeep of model archive – Chasing Images from clientele – Organise call sheets and contracts between agencies and clientele – Daily upkeep and posts of the agencies social media on all platforms, Facebook, Instagram, Twitter and Pinterest. – Models chaperon to casting and jobs – Ad-hoc duties
BIO Megan McCluskie provides casting for advertising, commercials, editorial, runway and street casting. MAIN ROLE DUTIES – Take Polaroid’s and videos of all models that attend casting – Organise Images for all models ready for presentation to client – Hold a presentation for clientele of selected models at the end of each casting day. – Contribute and select models that fit the brief of the designers Ideas. – Chase and obtain options on selected girls – Liaise Between London agencies – Organise and schedule request fittings for first option girls – Overseeing the smooth running of the day – On show day, make sure the girls arrive at call time – Chase models/agents – Backstage organisation on show day – Oversee the running of the show day from start to finish CLIENTS Vivienne Westwood, J.JS Lee, Bora Aksu, Palmer Harding, Sophia Webster and Emilio de la Morena.
– Ability to edit in a live studio environment – Able to work well as part of a team in a highly pressurised environment – Excellent work ethic and positive attitude – The Ability to multi-task in a fast-paced environment and prioritise effectively – Exceptional organisational skills and very strong eye for detail – Team player – Ability to meet deadlines
Film Editing and Production
With an entry to the Global fashion film competition, run by the infamous Nick Knight. My Film entry was selected and shortlisted into the top 10 entries from around the world. Panel and Judged by DIESEL artistic director Nicola Formichetti, fashion designer Gareth Pugh, film-maker Ruth Hogben, and creative maverick Daphne Guinness.
Runner up IUFF Milan fashion film awards 2014.