Launched an Entrepreneur Series with Casio Edifice showcasing entrepreneurs to discuss topics that are usually avoided or known to not shout about. Failures and mistakes are part of the process of growing and learning new skills. It is very crucial within start up businesses and we partnered up with four entrepreneurs to discuss their own journeys and share their own mistakes along the way. As part of the Casio Edifice brand speaking to audience on a social level, it is very relevant to share with the audience that it is stepping stones into a career and always moving forward rather than instantly expecting to be at the top. Lead on the art direction, typography animation and social assets to make a wider narrative campaign across social. Worked within a team to implement and hone in the visual identity within this series.