Napapijri Future Tees

  • Nicole Tan
  • Helena Charlton-Jones
  • Lauren Smith

Design lead and art direction on Napapjiri Future Tees campaign involving a partnership with musician and artist Kojey RadicalNapapijri brand breaking through to the UK Market briefed 1000heads on entering the hype culture with the new collection Futurewear. The campaign involved an AR T-shirt experience, from scanning a QR code on the T-shirt design it activates Kojey Radical’s artwork to life. Lead and working across design and developer teams to create an Instagram AR filter that was used as a ticket entry mechanic for the launch drop event. Other content to tease and sustain the campaign created were digital out of home, PR, social and digital assets. Supporting content capture at launch event at Napapijri Carnaby street store with Kojey Radical. Winner of The Drum Awards, Technical Innovation 2020.