The Infomercial (Sky)

To drive further consideration of Sky Glass with headroom audiences, we needed to unpack the key product benefits and further understanding of what sets it apart from other Smart TVs. But how do you do convince social audiences to stick around long enough to hear it? By inviting some of the UK's most prominent online personalities - including Amelia Dimoldenberg, Mason Mount, Chunkz, Asim Chaudhry, Nella Rose and Olivia Neill - to take part in a scripted comedy piece, like you've never seen them before...