The Ink of Health

The Ink of Health was a concept developed in collaboration with my copy partner for Dentsu Webchutney. It stemmed with a very cultural insight into the tradition of poked tattoos that is prevalent among the Indian women especially rural, as a mark of their married status. And how it can act as an alerting medium for Anaemia - a disease which goes unnoticed and untreated among our women, because of lack of awareness and education.