The Joy of Convenience Food

Still cited as the most important meal of the day, the DIY breakfast solution was due an evolution. Enter JoyBol. Kellogg's innovative breakfast solution that doubled up as a high protein snack and smoothie bowl. But, how adoptable was it? My task was to explore the brief, 'can JoyBol be the new breakfast product that combines the benefits of a nutritious meal with the ever-changing needs of the people?'. I worked with a team of young brave interns and, collectively, we challenged, answered and then through two creative hypothesise tested JoyBol's place in the market.