The Kitchen with Great British Chefs and The Kitchen with Great Italian Chefs

The new sub-brand “The Kitchen” is the culmination of our efforts over the last few years to create innovative in-house content that dives deeper into seasonal ingredients, on-trend dish types, classical cooking techniques and branded content, using the content team’s extensive knowledge to create incredible content of our own that complements the work we commission from chefs and influencers. The editor of Great British Chefs and I devised and built this sub-brand, working with our in-house designer and marketing team to roll out this ambitious project, imbuing it with a fresh, contemporary style.