The LABS Brand

  • CJ Robinson
The Creation of LABS
I started at LABS as the first member of the team. Acting Head of Marketing for four months, before becoming Brand & Content Manager.
LABS is a global coworking venture, with state-of-the-art office spaces in London and Tel Aviv.
I built the brand from nothing, to a recognised and highly-recommended name within the coworking industry. With very little budget. From design and social media to CRM, offline marketing and events - LABS quickly became a desired office location for working professionals.
I owned all content management and creation across all marketing channels. Through careful curation, video and compelling content and stories - I was able to build a brand that was both beautiful and dynamic. Here's a look at some of the communications I produced.