The Legacy

THE LEGACY is a billboard campaign that capitalises on historic uses of Nike Shoes. To enlighten users into the history created in the shoes they are wearing. The campaign dials into the the classic Nike adverts of the 80s, with simple graphics and tight copy. The campaign is told through a series of billboards. Larger than life advertising that visually represents the momental history that Nike has been a part of. Vital moments in sports and culture are highlighted, with the worn sole of that shoe on display. The event simply written under the tagline with the date it occurred, the shoe make detailed at the bottom. A range of shoes, events and sports will be chosen to make it a truly international campaign, appealing to a number of demographics.  The design is bold and simple. No fuss. These are facts. This legacy needs no frills. The history speaks for itself.