Alexandra Hook

Art Director

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I am a Creative whose work focuses on emotive audience experiences. I believe in the power of technology, in its ability to give agency to users in a way that you cannot replicate with other mediums. I believe in the depth of empathy you can achieve by transporting someone to view the world as another, or by bringing an unreachable experience to a handheld device. The fast pace of technological development drives my fervent curiosity and need to continuously learn. I believe in the need to stand by your creative vision and to make that vision a reality with empowering motivation that drives a team to create something outstanding. Ultimately, I believe in the power of great ideas. The power to stop someone in their tracks, interrupt their day, awaken something in them. All my work begins with that ambition. I have two years of industry experience as an award winning Producer/Project manager at UNIT9. During those two years I developed a strategic mindset and an understanding of the creative approach. I have worked on over 15 productions, ranging from AI Chabots to Snapchat games to VR experiences to websites where I oversaw design work and creative strategy.

Locked Pro Plan feature

Skills

  • Art Direction
  • Editing
  • Design
  • Creative
  • Indesign
  • Photoshop
  • Critical Writing
  • Creative Direction
  • Creative Concepts

People I’ve worked with

Companies I’ve worked with

  • AnalogFolk

    AnalogFolk

    • Advertising
  • Royal College of Art

    Royal College of Art

    • Education & Research
  • UNIT9

    UNIT9

    • Advertising
  • Jam3

    Jam3

    • Design

Work history

Currently

Art Director

Jam3

Jul 2019
  • Toronto, Canada
  • Full Time
  • I work with a fantastic team, creating award-winning projects. I own concepting, taking projects from day one on the pitch to completion. Overseeing the creative team, to make sure we are hitting the vision of the project. I review and organise to ensure the project reaches its full potential.

2019

Art Director

Jam3

Apr 2019 - May 2019
  • Toronto, Canada
  • Freelance
  • Working freelance on pitches as a Creative/Art Director, assisting the Creative Directors with idea generation and overseeing the design and strategy of the pitch.

2018

Creative Producer

UNIT9

Jul 2018 - Aug 2018
  • London, United Kingdom
  • Freelance

2018

Project Manager

UNIT9

May 2017 - Jun 2018
  • London, United Kingdom
  • Full Time
  • Working across a diverse range of digital platforms, I lead teams to produce award-winning content and managed never before done technological projects. Overseeing the creative production closely to ensure a high standard.

2017

Production Assistant

UNIT9

Nov 2016 - May 2017
  • London, United Kingdom
  • Full Time
  • Assisted on a number of productions, arranging complex travel and overseeing task management

2015

Curator & Project Manager

Royal College of Art

Aug 2015 - Aug 2015
  • London, United Kingdom
  • Freelance
  • This was a one-day exhibition which explored post digital futures, such as a post-screen world, while also showcasing the Information Experience Design course as a platform for research. I worked with the head of the course and a Ph.D. student to create a dynamic experience which reflected the network of ideas that surrounds the conversation on the future of technology. Speakers and attendees ranged from Régine Debatty to Jussi Ängeslevä.

2015

Aug 2015 - Aug 2015
  • London, United Kingdom
  • Freelance
  • I organised and curated an exhibition, mixing new media art with traditional sculpture to make a statement about the status of technology in contemporary practice. The show was made up of 23 internationally exhibiting artists who all had attended the Royal College of Art. The private view drew more than 300 people. The show was critically acclaimed by those that attended including the curator of the Liverpool Biennale and it generated positive press. I managed the whole project myself; including liaising with artists, galleries, designers and technicians and balancing the budget.

Education

2014

MA Information Experience Design

Royal College of Art

Sep 2012 - May 2014
  • London, United Kingdom
  • Information Experience Design (IED) is an exciting new RCA programme about critical making and experimental design practice, encompassing data visualisation, installations and exhibitions, interface and experience design, making and hacking using a range of materials both physical and digital. We aim to make the intangible tangible and experiential, through interdisciplinary collaboration, contextual inquiry and creative practice.

2012

BA Graphic Design

Central Saint Martins

Aug 2009 - May 2012
  • London, United Kingdom
  • This course equips you to become a versatile practitioner in a wide range of media and professions by offering you a choice of specialisms in design and interaction, advertising, illustration or moving image. You can also study related subjects including photography, printmaking, letterpress, typography and writing.