Alexandra Hook

Creative

  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Digital Strategist - Writer
  • Yann Balbaert
  • Kaushal Tailor
  • Carolina M F Santos
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Projects

Projects credited in

About me

I am a Creative whose work focuses on emotive audience experiences. I believe in the power of technology, in its ability to give agency to users in a way that you cannot replicate with other mediums. I believe in the depth of empathy you can achieve by transporting someone to view the world as another, or by bringing an unreachable experience to a handheld device. The fast pace of technological development drives my fervent curiosity and need to continuously learn. I believe in the need to stand by your creative vision and to make that vision a reality with empowering motivation that drives a team to create something outstanding. Ultimately, I believe in the power of great ideas. The power to stop someone in their tracks, interrupt their day, awaken something in them. All my work begins with that ambition. I have two years of industry experience as an award winning Producer/Project manager at UNIT9. During those two years I developed a strategic mindset and an understanding of the creative approach. I have worked on over 15 productions, ranging from AI Chabots to Snapchat games to VR experiences to websites where I oversaw design work and creative strategy.

Locked Pro Plan feature

Skills

  • Art Direction
  • Editing
  • Design
  • Creative
  • Indesign
  • Photoshop
  • Critical Writing
  • Creative Direction
  • Creative Concepts

People I’ve worked with

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Companies I’ve worked with

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  • UNIT9

    UNIT9

    • Advertising
  • AnalogFolk

    AnalogFolk

    • Advertising
  • R

    Royal College of Art

    • C

      Central Saint Martins

      Work history

      2018

      Creative Producer

      UNIT9

      Jul 2018 - Aug 2018
      • London, United Kingdom
      • Freelance

      2018

      Project Manager

      UNIT9

      May 2017 - Jun 2018
      • London, United Kingdom
      • Full Time
      • Working across a diverse range of digital platforms, I lead teams to produce award-winning content and managed never before done technological projects. Overseeing the creative production closely to ensure a high standard.

      2017

      Production Assistant

      UNIT9

      Nov 2016 - May 2017
      • London, United Kingdom
      • Full Time
      • Assisted on a number of productions, arranging complex travel and overseeing task management

      2015

      Curator & Project Manager

      Royal College of Art

      Aug 2015 - Aug 2015
      • London, United Kingdom
      • Freelance
      • This was a one-day exhibition which explored post digital futures, such as a post-screen world, while also showcasing the Information Experience Design course as a platform for research. I worked with the head of the course and a Ph.D. student to create a dynamic experience which reflected the network of ideas that surrounds the conversation on the future of technology. Speakers and attendees ranged from Régine Debatty to Jussi Ängeslevä.

      2015

      Aug 2015 - Aug 2015
      • London, United Kingdom
      • Freelance
      • I organised and curated an exhibition, mixing new media art with traditional sculpture to make a statement about the status of technology in contemporary practice. The show was made up of 23 internationally exhibiting artists who all had attended the Royal College of Art. The private view drew more than 300 people. The show was critically acclaimed by those that attended including the curator of the Liverpool Biennale and it generated positive press. I managed the whole project myself; including liaising with artists, galleries, designers and technicians and balancing the budget.

      Education

      2014

      MA Information Experience Design

      Royal College of Art

      Sep 2012 - May 2014
      • London, United Kingdom
      • Information Experience Design (IED) is an exciting new RCA programme about critical making and experimental design practice, encompassing data visualisation, installations and exhibitions, interface and experience design, making and hacking using a range of materials both physical and digital. We aim to make the intangible tangible and experiential, through interdisciplinary collaboration, contextual inquiry and creative practice.

      2012

      BA Graphic Design

      Central Saint Martins

      Aug 2009 - May 2012
      • London, United Kingdom
      • This course equips you to become a versatile practitioner in a wide range of media and professions by offering you a choice of specialisms in design and interaction, advertising, illustration or moving image. You can also study related subjects including photography, printmaking, letterpress, typography and writing.