Alexandra Hook

Creative

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Digital Strategist - Writer

Projects credited in

About me

I am an award-winning Producer/Project Manager with a background in Interactive Art. I am transitioning to be a Creative, staying within advertising and production. I believe in the power of technology, in its ability to give agency to users in a way that you cannot replicate with other mediums. I believe in the depth of the empathy you can achieve by transporting someone to view the world as another, or by bringing an unreachable experience to someone's phone. The fast pace of technological development drives my fervent curiosity and need to continuously learn. I believe in the need to stand by your creative vision and in being the motivation that drives a team to create something outstanding. Now I am looking to pour my enthusiasm into a digital creative role to bring my ambitious ideas to life.

Locked Pro Plan feature

Skills

  • Art Direction
  • Editing
  • Design
  • Creative
  • Indesign
  • Photoshop
  • Critical Writing
  • Creative Direction
  • Creative Concepts

People I’ve worked with

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Companies I’ve worked with

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  • AnalogFolk

    AnalogFolk

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    • Advertising
  • UNIT9

    UNIT9

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    • Advertising
  • R

    Royal College of Art

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    • C

      Central Saint Martins

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      Work history

      Currently

      Restaurant Manager

      Marmelo

      Sep 2015
      • London, United Kingdom
      • Full Time
      • I ran a successful, profit-turning restaurant. Managing 8 staff and implementing new operational systems to create a smooth-running business

      Currently

      Freelance Art Technician

      The White Wall Company

      Aug 2015
      • London, United Kingdom
      • Freelance
      • I work primarily at Somerset House as part of a team that installs and de-installs exhibitions. We work with both the exhibitions team and the events team, creating professional shows for large public consumption. I have gained experience in the infrastructure of a large institution. I learnt how to deliver high end finishes and how to handle artwork.

      2018

      Creative Producer

      UNIT9

      Jul 2018 - Aug 2018
      • London, United Kingdom
      • Freelance

      2018

      Project Manager

      UNIT9

      May 2017 - Jun 2018
      • London, United Kingdom
      • Full Time
      • Working across a diverse range of digital platforms, I lead teams to produce award-winning content and managed never before done technological projects. Overseeing the creative production closely to ensure a high standard.

      2017

      Production Assistant

      UNIT9

      Nov 2016 - May 2017
      • London, United Kingdom
      • Full Time
      • Assisted on a number of productions, arranging complex travel and overseeing task management

      2015

      Invited Speaker

      SSBA Salon

      Aug 2015 - Aug 2015
      • London, United Kingdom
      • Freelance
      • I was asked to give a talk as part of a series called SCREENS hosted by the LIMA Collection and SSBA Salon. The series paired young curators with young artists whose film work has recently become a part of the LIMA Collection. I interviewed Donna Verheijden about themes surrounding her work which explores feminism, identity and the internet.

      2015

      Invited Speaker

      Central Saint Martins

      Aug 2015 - Aug 2015
      • London, United Kingdom
      • Freelance
      • I was asked to give a talk on protest and intervention. The talk was for the portfolio preparation short course. I gave a talk about intervention as a tool to create conflict, the political idea of agonism and McLuhan’s notion of anti-environments. The aim was to show intervention as a simple method for conveying and illustrating ideas.

      2015

      Curator & Project Manager

      Royal College of Art

      Aug 2015 - Aug 2015
      • London, United Kingdom
      • Freelance
      • This was a one-day exhibition which explored post digital futures, such as a post-screen world, while also showcasing the Information Experience Design course as a platform for research. I worked with the head of the course and a Ph.D. student to create a dynamic experience which reflected the network of ideas that surrounds the conversation on the future of technology. Speakers and attendees ranged from Régine Debatty to Jussi Ängeslevä.

      2015

      Aug 2015 - Aug 2015
      • London, United Kingdom
      • Freelance
      • I organised and curated an exhibition, mixing new media art with traditional sculpture to make a statement about the status of technology in contemporary practice. The show was made up of 23 internationally exhibiting artists who all had attended the Royal College of Art. The private view drew more than 300 people. The show was critically acclaimed by those that attended including the curator of the Liverpool Biennale and it generated positive press. I managed the whole project myself; including liaising with artists, galleries, designers and technicians and balancing the budget.

      2015

      Aug 2015 - Aug 2015
      • London, United Kingdom
      • Freelance
      • I acted as one of the key Curators for the School of Communication Final Show, this involved managing the needs of 112 students, working with the exhibition designers and overseeing the hire of equipment. This was a very high pressure situation, given the reputation of the RCA show, but I excelled in this role, working hard and meeting the deadlines.

      Education

      2014

      MA Information Experience Design

      Royal College of Art

      Sep 2012 - May 2014
      • London, United Kingdom
      • Information Experience Design (IED) is an exciting new RCA programme about critical making and experimental design practice, encompassing data visualisation, installations and exhibitions, interface and experience design, making and hacking using a range of materials both physical and digital. We aim to make the intangible tangible and experiential, through interdisciplinary collaboration, contextual inquiry and creative practice.

      2012

      BA Graphic Design

      Central Saint Martins

      Aug 2009 - May 2012
      • London, United Kingdom
      • This course equips you to become a versatile practitioner in a wide range of media and professions by offering you a choice of specialisms in design and interaction, advertising, illustration or moving image. You can also study related subjects including photography, printmaking, letterpress, typography and writing.