Introducing Egg Roller - a simple game based around the idiosyncratically British pastime of rolling eggs down a hill to celebrate Easter (because why wouldn’t you do that?)
We took this tradition and gamified it: dodge the obstacles, hit the boosts and see how far you can roll your egg.
Built in collaboration with Unit9, this was not your average infinite-runner game. Our ‘infinite-roller’ used your mobile device’s in-built gyroscopic tech to allow you to control the movement of an egg rolling down a hill by simply tilting your phone.
You simply had to swipe up to enter the game and get playing. When you’d had enough (which was basically never) you could share it with a friend and challenge them to beat your score.
To get the game in front of as many people as possible, we created a short call-to-action video that was served to Snapchat users as a Snap Ad.
Snapchat was the ideal place to launch the game and reach the audience, with a broad and diverse audience turning to the platform for a bit of light-hearted fun over the Easter Weekend. The game was also promoted through other social channels and even in store using Snapcodes - creating as many ways to discover it as possible.