The Light Brand Refresh & New Cinema Launch

When the The Light cinema group decided to launch into Sheffield & Bradford, they took the opportunity to refresh their branding. I was the lead designer and art director for the photography shoot and subsequent marketing collateral for a range of touchpoints ranging from outdoor display, bus sides, and press. The project involved the sourcing of a photographer, models, fashion & set stylist, and make-up artist. Post launch I created and supplied the Light Cinemas with marketing collateral. This ranged from designing templates for cinema essentials such as time & place posters, strategies for seasonal marketing drives, idents, social marketing and popcorn bags and the like.