Good communication is the foundation of great design and I believe in creating great client relationships in order to deliver successfully on the project objectives and to create a bespoke memorable connection with their audience.
I work with clients ranging from small start-ups and social enterprises
through to global companies.
Projects
- UK Black Business ShowI provide ongoing creative and marketing support to the UK Black Business Show which has continued to flourish year on year. Collateral includes the creation of an eCommerce capable website, videos and digital & print materials. https://ukblackbusinessshow.co.uk/ The UK Black Business Show was created to inspire and connect black business owners and professionals working in various industries. Through business exhibitions, deep-dive workshops, interactive panels, and seminars, delivered by ind
- Flora & FungiAustralian start-up Flora & Fungi tasked me with creating an identity for their gourmet mushroom farm which sells a range of unusual, fresh, delicious and beneficial mushrooms to restaurants, cafes and directly to customers. The brief was to create an identity that had a high-end feel but also down to earth to reflect the quality of the product and their dedication to regenerative practices that work with nature to create a system that becomes not only self-sustaining but actively regenerates t
- Hexon Property BondRe-branding for corporate property bond; Hexon. As part of their drive to broaden their audience I was asked to create a rebrand that would communicate the bond concisely while freshening the look with a more contemporary identity. Hexon Property PLC is a registered developer under the government-backed Help-to-Buy program and offer an asset-backed corporate bond with 7% Annual Returns. This project also included the design and build of a new website and a lead generation campaign that targete
- The Light Brand Refresh & New Cinema LaunchWhen the The Light cinema group decided to launch into Sheffield & Bradford, they took the opportunity to refresh their branding. I was the lead designer and art director for the photography shoot and subsequent marketing collateral for a range of touchpoints ranging from outdoor display, bus sides, and press. The project involved the sourcing of a photographer, models, fashion & set stylist, and make-up artist. Post launch I created and supplied the Light Cinemas with marketing collateral. Thi
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Projects credited in
- The Crypto Investor Show // 2018In January 2018 I was asked to organise the inaugural Crypto Investor Show in March 2018. Within 6 weeks I produced and managed an exhibition with 60 stands, over 60 speakers and thousands of visitors at the QEII London. The show was a huge success, attracting sponsors such as Etoro, Cobinhood and Zencash.
Work history
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Freelance Design & Art DirectionBenjamin Thomas Lock
London, United KingdomFreelance
I currently freelance for a range of clients with projects that include serving as the art director and lead designer to the UK Black Business Show, which has continued to grow year-on-year and recently received over 2,000 attendees and was the subject of a Forbes article this summer.
In addition, I have branded and supported several start-ups such as an Australian gourmet mushroom farm and several social enterprises right through to branding the BBC’s British Music Embassy at SXSW2018. I also assist a digital agency in the financial sector on an ad-hoc basis and have helped launch and generate investor leads for many corporate bonds, one of whom is a triple finalist at Growth Investor Awards after having raised more than £75m from investors.
Skills
- Design
- Branding
- Events
- Motion Graphics
- Photoshop
- Advertising
- Art Direction
- Display Advertising
- Digital Design
- Copywriting
Education
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BA(Hons) Fine ArtCentral Saint Martins
- London, United Kingdom
A practice-based approach to technical, conceptual, historical and critical contexts. This provided me with the skills and knowledge to define and innovate within my chosen cultural and artistic fields. The course challenged me to develop an experimental practice within the context of an internationally renowned framework whilst recognising the breadth and diversity of social, political, cultural, economic and technological contexts of contemporary art.
Foundation in Art and DesignChelsea College of Arts (UAL)
- London, United Kingdom
Part-time foundation in art and design