The Lighterman brand identity

  • Diana Shayakhmetova
  • Molly Assheton
  • Polly Hughes

The Lighterman – a pub, dining room and bar on Granary Square, King’s Cross. The brand was in need of updating in line with the newly regenerated area, with Coal Drops Yard and Central Saint Martins on its doorstep. I conceived and executed the new brand identity, which embraced its modern dining vibe spiced up with the urban and young flavour. The brand implementation was reflected in updated logo, menu design, snap frames, photography direction and marketing material. Interior photography Patrick Williamson Photography Eve Baker