Brief
Raise the profile of The Little Princess Trust, a charity that donates real hair wigs to poorly children, with a budget of £0.
Insight
People identify with the idea of losing your hair because they value their own.
Creative
Do you have #HairToSpare?: A social media initiative that asked participants to place a value on their hair by either donating a length of it or donating a money instead. A choice that sufferers of hair loss sadly do not get.