The Little Willow Cakery

Sophie approached me about re-branding her cake business, The Little Willow Cakery, into a chic, contemporary brand. I combined feminine botanical illustrations with a modern, clean type-based logo. The colour palette referenced cake ingredients, while providing a warmth to the whole design. The result was a tool kit of illustrations, patterns, colours, and logo variations, ready for Sophie to use moving forward with her business.