Confidently Creating Modern Design With Creative Strategy And Thinking At Its Heart.
With over ten years experience in the fashion and retail industry, while also designing for private clients, I bring a wealth of commercial experience, design expertise, leadership skills and creative strategic thinking to all projects.
Skillset
Graphic Design; Branding; Creative Strategy; Advertising; Art Direction; Layout & Typography
Projects
- The Little Willow CakerySophie approached me about re-branding her cake business, The Little Willow Cakery, into a chic, contemporary brand. I combined feminine botanical illustrations with a modern, clean type-based logo. The colour palette referenced cake ingredients, while providing a warmth to the whole design. The result was a tool kit of illustrations, patterns, colours, and logo variations, ready for Sophie to use moving forward with her business.
- McArthurGlen 2022 CampaignMcArthurGlen manage 26 designer outlet centres across the UK, Europe and Canada, drawing in people of all ages and walks of life into their stunning shopping centres, where people can enjoy an amazing day out, all while shopping their favourite brands, from Prada to Nike, at up to 70% less. The 2022 campaign centres around a day out at a McArthurGlen centre and the unique experience we all will have; for some it’s the ice creams and the playparks, for others it’s finding that handbag and being
Work history
Design ManagerMcArthurGlen
London, United KingdomFull Time
Senior Graphic DesignerMcArthurGlen
London, United KingdomFull Time
+ Show more
Skills
- Print Design
- Visual Mechandising
- Campaign Concept
- Campaigns
- POS
- Tyopgraphy
- Editorial
Education
L
L
BA (Hons) Graphic and Communication DesignLeeds University
- Leeds, United Kingdom