The magic of Flowmotion

Making a film that focuses on one, heroic feature on a new car is easy. But what happens when the brief demands a broader view, drawing attention to practicality, design, technology, performance... It's a tricky conundrum and one I'm sure many creatives have faced in the past. So to bring something different to the party, for this piece of work for Jaguar I commissioned BAFTA award-winning Director, Rob Whitworth, to shoot a series of hyper lapse stills and moving frames, then wrap it all together in a special Flowmotion film. We had storyboarded shoots in San Francisco, Lake Tahoe, Tokyo and London - each one highlighting specific parts of the car. However, COVID-19 didn't play ball and we had to cut short our USA shoot, skip Tokyo entirely and shoot the rest in London. It was tough but we made it and here's the final film. Hope you like it.