AG

Andrew Gillingwater

Creative DirectorSt Albans, United Kingdom
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AG

Andrew Gillingwater

Creative DirectorSt Albans, United Kingdom
About me
I am a highly experienced, innovative and smart creative content director with a passion for storytelling. With 15 years in the industry at a senior level, I’ve learned that it helps to be versatile.   I lead teams, but I also roll up my sleeves when the project needs it. I love creating a strategic vision, but I’ll happily dive in and write copy as well. With my journalistic background, incisive and original storytelling is at the heart of everything I do and I love challenging convention and going the extra mile to deliver results.   I regularly present to board-level clients and enjoy helping them build successful campaigns and experiences for their customers. I have successfully helped myriad businesses with their digital and print transformations through the organisation of content strategy development, large-scale rebranding projects, global events and asset production, all supported by extensive market research and deep-dive data. I work across many different types of media, including films, animation, CGI, print and social. I collaborate with writers, editors, strategists, film directors and producers, account managers, DOPs and stills photographers. my role as Creative Content Director, I am responsible for managing and shaping every piece of content that flows through the creative team. Above all, I constantly strive to push the boundaries of “what’s possible”. Every single piece of content, big or small, should surprise and delight, and work extremely hard to build a conversation and engage audiences.
Projects
  • In the Land of Lions
    In the Land of LionsThis was an amazing, once-in-a-lifetime project to be involved with. When Land Rover launched the PR campaign for the new 2020 Defender, a key thread was the phrase "Team Defender" - a celebration of all the people, from global institutions to individual heroes, who had made the Defender so famous. So we decided to join forces with Land Rover's official partner and global animal conservation charity, Tusk Trust, to see what they were doing to save the plight of the lion. They say never wo
  • The magic of Flowmotion
    The magic of Flowmotion
Projects credited in
  • E‑PACE CHEQUERED FLAG 20MY
    E‑PACE CHEQUERED FLAG 20MYOnline product and feature copy for special edition Jaguar E-PACE Chequered Flag for Jaguar.com. "NEW E‑PACE CHEQUERED FLAG: STEAL THE SPOTLIGHT." "A fresh take on E‑PACE.E‑PACE Chequered Flag unites dynamic design with unique detailing to create the perfect celebration of the vehicle’s sporting character." "Exemplary materials and striking finishing touches make E‑PACE Chequered Flag a place you’ll want to be. The driver‑focussed interior features Ebony grained leather complemented by exclus
  • JAGUAR ABB FIA FORMULA E SEASON FIVE LAUNCH TRAILER
    JAGUAR ABB FIA FORMULA E SEASON FIVE LAUNCH TRAILERThe Idea Jaguar Racing commissioned Floss to create a cinematic launch trailer for the new Type-3 Formula E racing car for Season 5. The Creative Set in a futuristic city, the new race-car is revealed from a particle electrified force-field of neon light. Our award-winning team of CGI artist delivered a 30-second slot which has been the most viewed video for the team this current season.
  • Commissioned : Landrover Icon
    Commissioned : Landrover IconA series of images shot for the new Land Rover book "Icon, The Official Story Of The Series Land Rover And Defender" featuring portraits of Defender owners who worked on the old Defender production line in Solihull.
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Work history
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    Creative Content DirectorFoxtrot Papa
    London, United KingdomFull Time
Skills
  • Client Presentation
  • Adobe Creative Suite
  • Creative Campaigns
  • Advanced Copywriting
  • Conceptual Copywriting
  • Content Creatiion
  • Concept Development
  • Briefing Creatives
  • Leadership
  • Team Building
  • Team Leadership
  • Strategic Thinking
  • Campaign Strategy
  • Market Research
  • Brand Awareness
  • Big Ideas
  • Creative Ideas
  • Idea Generation
  • Client Engagement
  • Client Pitching
  • Client Managing
Awards
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    GoldCMA Content Marketing Awards
    Gold Award - ICON, Best Print in a Multimedia Campaign We produced a 200-page coffee-table book for Land Rover celebrating the history, people and adventures of the classic Defender. For a car that was in continuous production for a world record 67 years, there was only one title: ICON. The judges said: “This is a great piece of print in every way. It really brings the brand to life and the emotional connection it has with its customers.”