The Munch

The Munch was created for the cravers and ravers of Shoreditch. Located opposite Ace hotel and open till 4am on Friday and Saturday nights, this kebab shop soon became the go to late night eatery for many munchers. Don't you find that every kebab shop in London looks the same? well the owner wanted to change that. I gave The Munch a bright candy shop feel with a bold colour palette for a distinctive look and carried this across all print and digital assets. Colourful abstract illustrations fill the walls, accompanied by an illuminated sign and menus are displayed on large LED screens. The brand identity was applied to every touch point from loyalty cards, chef aprons to packaging. I worked on this project from concept to completion.