The National Brain Appeal - Small Acorns Fund.

  • Nicholas Proctor
Project: The Small Acorn Fund
Client: The National Brain Appeal
The National Brain Appeal is the charity dedicated to raising funds for The National Hospital for Neurology and Neurosurgery in Queen Square London. The launch of The Small Acorns Fund will give front-line staff the chance to apply for funding to fast-track small scale projects that could have a big impact and benifit to patients.

“Mighty oaks grow from small acorns.”
We were asked to design a simple logo to represent the programme. The mark uses a shift of perspective to illustrate the metaphor to which Small Acorns alludes.
© Radford Wallis