The National Trust

BRIEF People are addicted to their phones and social media. This addiction can sometimes be damaging to our mental and physical health. So, how do we get people to take a break from this habit? IDEA Use the culprit itself, social media, partnered with The National Trust to point out that there are more fulfilling things you can do with your time which aren’t as far away as you think. EXECUTION A series of GIFs posted on Facebook and Instagram will catch people in the act of mindless scrolling. Using geo-location we can target people in certain areas to show just how easy it is to go out and enjoy the great outdoors.