As one of three copywriters in the NSPCC’s in-house studio, I work closely with designers on a variety of briefs. I’ve tackled hard-hitting copy about sexual abuse as well as more upbeat and energetic writing for fundraising asks and events. My responsibilities include implementing the NSPCC tone of voice across all formats of communication and adapting it so that it’s suitable for each audience. Working in-house, I have developed a deeper understanding of the importance of a brand. I work with the team to keep our tone of voice consistent across the organisation by delivering writing workshops to other teams across the business. I’ve also supported the preparation and running of several photoshoots. I’ve conducted interviews with people who work for our services to create compelling content for the brand and worked to give the NSPCC’s creative team its own identity to help us hire new team members.
During my time at Mindshare, I worked as a Copywriter along side an Art Director as part of a junior team. I was responsible for working on briefs for clients such as Marks & Spencer, Nokia, Land Rover, Dyson, Argos and Dollar Shave Club. My role consisted of concept creation as well as long and short form copy. Working to tight deadlines, we would bring our ideas to life and present them to team members and other Mindshare staff. As a creative in a media agency, I have gained a broad understanding of the industry while taking full advantage of all training, events and constructive feedback to widen my skills, knowledge and experience.
As my first creative job after graduating, my experiences at yesyesBD helped me explore the role of copywriting and develop my skills. Working as a part of a small team in a small agency meant I was able to contribute to every part of the creative process and take on tasks that helped me gain skills beyond the typical copywriting role. Creating campaigns for a wide variety of clients helped me grow as a creative and allowed me to feel confident working with brands, defining the correct tone of voice and determining a visual style.