Projects
- The V wordI created, branded and now run the V word - a workshop that gets people talking about vulvas using cupcakes and icing. During the events, each person decorates their own vulva cupcake and learns a thing or two as they go along. The workshops are very light-hearted, but I created them for an important reason. Lots of women are self-conscious about their vulvas, and 1 in 4 women in the UK skip their cervical screenings because they’re afraid their vagina isn’t normal, which causes hundreds of de
- The LighthouseThe Lighthouse is a pioneering service for children and young people who have experienced sexual abuse. Unlike the current system, which can be lengthy and traumatic, The Lighthouse puts the child at the centre and focuses on getting them the right help at the right time by putting everything under one roof. As the lead copywriter, I work alongside design agency Supple to create the tone of voice. The Lighthouse needs to speak to and inform different audiences, such as children under 12, young
- The National TrustBRIEF People are addicted to their phones and social media. This addiction can sometimes be damaging to our mental and physical health. So, how do we get people to take a break from this habit? IDEA Use the culprit itself, social media, partnered with The National Trust to point out that there are more fulfilling things you can do with your time which aren’t as far away as you think. EXECUTION A series of GIFs posted on Facebook and Instagram will catch people in the act of mindless scro
Work history
CopywriterNSPCC
- London, United KingdomFull Time
As one of three copywriters in the NSPCC’s in-house studio, I work closely with designers on a variety of briefs. I’ve tackled hard-hitting copy about sexual abuse as well as more upbeat and energetic writing for fundraising asks and events.
My responsibilities include implementing the NSPCC tone of voice across all formats of communication and adapting it so that it’s suitable for each audience. Working in-house, I have developed a deeper understanding of the importance of a brand. I work with the team to keep our tone of voice consistent across the organisation by delivering writing workshops to other teams across the business.
I’ve also supported the preparation and running of several photoshoots. I’ve conducted interviews with people who work for our services to create compelling content for the brand and worked to give the NSPCC’s creative team its own identity to help us hire new team members.
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Junior CreativeMindshare UK
- London, United KingdomFull Time
During my time at Mindshare, I worked as a Copywriter along side an Art Director as part of a junior team. I was responsible for working on briefs for clients such as Marks & Spencer, Nokia, Land Rover, Dyson, Argos and Dollar Shave Club.
My role consisted of concept creation as well as long and short form copy. Working to tight deadlines, we would bring our ideas to life and present them to team members and other Mindshare staff.
As a creative in a media agency, I have gained a broad understanding of the industry while taking full advantage of all training, events and constructive feedback to widen my skills, knowledge and experience.
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Skills
- Advertising
- Copywriting
- Creative
- Photography
- Adobe Photoshop/indesign/illustrator
- Concept Creation
- B2B B2C
- Brand Storytelling
- Strategic Thinking
Education
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(hons) Graphic DesignSheffield Hallam University
- Sheffield, United Kingdom
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Awards
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26 Emerging Writer26 characters