The Lighthouse

The Lighthouse is a pioneering service for children and young people who have experienced sexual abuse. Unlike the current system, which can be lengthy and traumatic, The Lighthouse puts the child at the centre and focuses on getting them the right help at the right time by putting everything under one roof. As the lead copywriter, I work alongside design agency Supple to create the tone of voice. The Lighthouse needs to speak to and inform different audiences, such as children under 12, young people over 12, parents and carers and professionals. I made sure the tone was flexible and could be adapted, so it was appropriate for each group.