The Natural Dyeworks

  • Stephanie Feather

Branding for a small female owned business. 'The Natural Dyeworks was founded by Ros, a natural dyer living in the Kent countryside with her partner David, daughter Poppy and Border Terrier Polly. We make small batch, slow crafted, hand dyed ribbons, accessories and homewares using the alchemy of 100% plant based dyes, which are natural and non toxic.'

Working on the branding with Ros for the business was brilliant and inspiring in equal measure. At the time Ros was crafting a business alongside working full time, being a Mum and partner. Time management was clearly tricky but it seems it helped Ros form a very clear and focussed ethos: inspired by the simplicity and the utility of nature, the ebb and flow of the seasons and treading lightly on this planet.

The Branding needed to quietly but distinctly platform the bespoke qualities of the processes and outcomes of natural hand dyeing, the craft and passion and the unique and constantly shifting qualities of the items they make.

'I just have a love of the utilitarian, understated & clean. Like the colour & materials I use speaking for themselves. Beauty in simplicity.'