I get excited about ideas with legs.
It all started when my dreams of being a vet were crushed with the dawning realisation that my Chemistry and Biology AS level results were not going to cut it. It became increasingly clear that Art and Design was what I liked most and was good at. A few years later in 2008 I graduated from Central Saint Martins where I had also managed to scoop a D&AD award. Since then I have been a designer in-house, at agencies and freelance.
Conceptual, scaleable, user centred design is my corner stone and composition, typography and photography get me out of bed in the morning. Creative problem solving, design strategy and context energise me. It's all about the who, what, where and when, then crafting and tailoring that story so it can be told with continuity on different platforms or places, whatever the scale or human at the end of it all. Yes!
Currently I am Head of Creative in the Brand and Creative team, at University of the Arts London. UAL as described by Grayson Perry (Chancellor) as 'the world’s biggest factory for making trouble' is 1 university, made up of 6 Colleges and 19,000+ students from everywhere. As well as designing and working with a great team of Brand Strategists and Designers, l also water the plants, and occasionally talk to them.
I find it hard to switch off the creative brain. I’m always working on something – arranging foliage, taking photos, styling an interior. I obsess over obsessives, photography, architecture, interiors, the sea, pickled eggs, houseplants, golden rum and maps – sometimes at the same time.
Thanks – especially if you made it this far!
Projects
- Happy #PrideMonth 2023!Our campaign for 2023 focuses on our LGBTQ+ community at University of the Arts London. We are proud to have one of the highest level in our sector for LGBTQ+ representation among students and staff. To honour this, we developed a campaign design in collaboration with our brilliant LGBTQ+ community in a workshop and photoshoot — capturing moments of pride in Polaroid portraits. Bringing these snapshots together is a powerful celebratory visual metaphor for our LGBTQ+ community. Polaroid Photo
- The Natural DyeworksBranding for a small female owned business. 'The Natural Dyeworks was founded by Ros, a natural dyer living in the Kent countryside with her partner David, daughter Poppy and Border Terrier Polly. We make small batch, slow crafted, hand dyed ribbons, accessories and homewares using the alchemy of 100% plant based dyes, which are natural and non toxic.'
Work history
Design LeadUniversity of The Arts London (UAL)
London, United KingdomFull Time
U
U
DesignerUnipro
- London, United KingdomFull Time
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Skills
- Advertising
- Visual Arts
- Branding
- Environmental Design
- Print Design
- Art Direction
- Websites
- Typography
- Wayfinding Design
- Design
- Environment
- Illustrator
- Indesign
- Photoshop
- Digital Design
- Visual Design
- Visual Development
- Graphic Design
- Photography
- Creative Art Direction
- Art Directon
Education
BA Graphic DesignUniversity of The Arts London (UAL)
- London, United Kingdom
Graphic Design & Photgraphy
Awards
D&AD Global Student AwardD&AD
Crafts (Illustration)
Dyan Sheldon Book Covers