The New Duff - Truck Wrap & Package Design

The New Duff is an avant-garde culinary experience that reinvents Bahamian delicacies and infuses them with an asian flare. They needed a food truck wrap that embodied their tropical flare and vibrant menu. The main sources of inspiration were the patterns, colors and textures used in the preparation and presentation of the dishes. After developing rough sketches, the creative direction boiled down to creating a tablescape; an eye-catching and inviting way to display the range of dishes. To increase brand recognition, the illustrations absorbed the vibrant colors of the brand.