I’m a creative thinker at the junction of Art Director and Graphic Designer. I love to create campaigns and visuals that are vibrant, eye-catching, and modern. In my years of experience within the advertising & social media spheres I’ve been honored to work on a variety of brands across multiple industries. I truly believe that every form of communication between brands and their target audience should be led by strategic thinking, authentic insights and impactful visuals .
- The National Art Gallery of The BahamasThe National Art Gallery of The Bahamas (NAGB) wanted to re-energize their brand to reflect the vibrant, eclectic and diverse programming offered. On a regular freelance basis, social, digital, and print collateral were created to publicize calls for work and promote gallery openings.
- The New Duff - Truck Wrap & Package DesignThe New Duff is an avant-garde culinary experience that reinvents Bahamian delicacies and infuses them with an asian flare. They needed a food truck wrap that embodied their tropical flare and vibrant menu. The main sources of inspiration were the patterns, colors and textures used in the preparation and presentation of the dishes. After developing rough sketches, the creative direction boiled down to creating a tablescape; an eye-catching and inviting way to display the range of dishes. To
Lead Graphic DesignerBlue Orchid Advertising Agency
- The BahamasFull Time
• Established visual identities for national brands and organizations and effectively translated them across digital, social and traditional platforms for maximum impact. • Led a team of 2-3 graphic designers to meet project requirements. • Guided the creative development of 360 campaigns to maintain brand consistency and visual continuity. • Facilitated creative ideation sessions with clients and key stakeholders that were instrumental in defining key objectives, messaging points and the visual language for campaigns.
Graphic DesignerALX Creatives
- Chicago, United StatesFreelance
• Developed and established brand identities for personal, local and national brands. • Elevated agency branding and strategy to increase lead generation.
- Art Direction
- Abobe Illustrator
- Adobe Photoshop
- Concepting Ideas
- Social Media Advertising