The North Face | 50 Years of Parka

To celebrate 50 years of The North Face's iconic Parka jacket, we were tasked to reimagine the brand campaign - we’re all on an expedition - for a younger audience through content designed for a cinema screening, social posting, and a much anticipated media partnership with Highsnobiety. We worked with Mercury Prize winner, Sampha, to create a bespoke, unscripted video that showcased his personal struggles and musings on life, drawing parallels between his creative journey and varying weather scenarios. The hero film, went out on Highsnobiety, The North Face and Sampha’s social channels, and was screened at two cinema events in London and Munich.