The North Face: Pinnacle Project

SHARE Creative were tasked with amplifying The North Face’s biggest campaign of 2018 on social. The flagship piece of content was a 3 hour live broadcast from a unique pop-up store 2,055 metres high in the Dolomites, which went out simultaneously on Facebook, thenorthface.com and digital out of home screens at Westfield shopping centres. In addition, social content and competitions were planned and co-ordinated with live content for Instagram Stories from Berlin (at Bread&&Butter trade fair) and Manchester (evening of music in conjunction with Boiler Room).