The North Face Pitch

  • Tom Cussen

A series of ideas built around the concept of The North Face as a socially conscious brand rooted in the sustainability of their product.

A campaign dedicated to 50 years of The North Face on the 50th anniversary of Earth Day, to demonstrate a brand built for enduring excellence and the great outdoors.
A campaign that uses an abuse of the great wilderness on the slopes of Everest to position the Summit Series at the forefront of its cleanup and respect.

A campaign that highlights the Supreme x The North Face streetwear range, efficiently engineered to light up the streets for Earth Hour.