The Old Stone | Brand Identity

The Old Stone Doctor is a based in Bath, England and specialises in the restoration and renovation of soft bath stone, with over 35 years experience they are the best in the business! This logo design is an abstract mark that forms the shape of stones to reflect the company business in stone masonry. The use of this serif font is vivid but consistent, and its expressive characteristics work as well on screen or print, giving a sophisticated and classical aesthetic. The Old Stone Doctor is based in Bath, which is known for its heritage, I thought this was important to reflect in the brands overall aesthetic.