The Ovo Energy Tour of Britain

  • Adam Willoughby

Britains premier cycling road race, The Tour of Britain, is held yearly starting up in Airedale and culminating in a sprint along the Mall in London. Since 2017 the tour has been Sponsored by OVO Energy. OVO asked me to create a set of illustrated assets that found the relationship between cycling and renewable energy, which would be then used as a print campaign as well as online ads on The Telegraph. The leader of the TOB wore a green jersey (much like Tour de France's yellow jersey), so this became the hero of the campaign.