Adam Willoughby
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Adam Willoughby

Graphic Designer / IllustratorLondon, United Kingdom
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Adam Willoughby
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Adam Willoughby

Graphic Designer / IllustratorLondon, United Kingdom
About me
Adam is a London based designer & illustrator, currently working as a creative lead at Dalziel & Pow. He has amassed over 12 years experience in graphic design, providing his expertise to local start-ups and some of the world's most exciting brands.
Projects
  • Harry Potter Reading Magic
    Harry Potter Reading MagicIllustrations and Animations in collaboration with Wizarding World and Bloomsbury Publishing. For the 20th anniversary of the Harry Potter Books I was asked to create visuals to bring to life excerpts from the Harry Potter Audiobooks read by Sir Stephen Fry. There were 6 animations created, and we're released on all Wizarding World Social media sites. All rights are Wizarding World Digital and Bloomsbury Publishing PLC
  • Pukka Teas Better Sleep Campaign
    Pukka Teas Better Sleep CampaignSocial media and print campaign for Pukka teas, better sleep product launch. A set of assets were created for short 5 second stings shown on Instagram & Pinterest, we also engaged social influencers to review the product and show their routine.
  • The Ovo Energy Tour of Britain
    The Ovo Energy Tour of BritainBritains premier cycling road race, The Tour of Britain, is held yearly starting up in Airedale and culminating in a sprint along the Mall in London. Since 2017 the tour has been Sponsored by OVO Energy. OVO asked me to create a set of illustrated assets that found the relationship between cycling and renewable energy, which would be then used as a print campaign as well as online ads on The Telegraph. The leader of the TOB wore a green jersey (much like Tour de France's yellow jersey), so this
  • Thrive London Campaign
    Thrive London CampaignAlongside London charity Thrive LDN we created a poster campaign that was seen in 60 tube and bus stations across London. Highlighting the support and resources available for Londoners struggling through tough times, especially during the pandemic.
  • OVO Energy, New Years Resolution Campaign
    OVO Energy, New Years Resolution CampaignI was asked by OVO Energy to create a localised ad campaign which was launching in the new year. The Campaign was issued throughout Bristol (where OVO was formed), and played on new years resolutions. A set with a less localised tone of voice were then issued into London.
  • Carnaby Rebrand
    Carnaby Rebrand
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Work history
    Dalziel & Pow logo
    Dalziel & Pow logo
    Creative LeadDalziel & Pow
    London, United KingdomFull Time
    Leading projects across design, illustration and digital at one of the largest agencies in the UK. Working alongside brands from all over the world like Lego, Google, Lululemon, VW and Timberland
    A
    A
    Senior DesignerAdam Willoughby Lt
     - London, United KingdomFreelance
    Freelanced across multidisciplinary projects and agencies in and around London. Lucky enough to work with some of the biggest brands in the world: Nike, New Balance, The Guardian, Virgin Atlantic, Guinness, EE, Warner Bros. and more.
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Skills
  • Print
  • 360 Branding
  • Retail
  • Wayfinding
  • Signage
  • Illustration
  • Digital
Education
    (hons) BA Graphic Design
Awards
    Best Energy Brand
    OVO Energy
    Best fashion & Footwear Concept
    Primark Boston
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