The Parent Education Company is an online learning platform that brings parents-to-be high-quality, interactive, empowering online parent education. Born during the Covid-19 Pandemic, it became clear that there was a need for a platform like The Parent Eduction Platform that offers the ability for expecting couples to learn in a safe, online space. It also became apparent that the demand for support is there, during a time where pregnancy could feel even scarier and lonelier than ever. Founded by an ex-midwife, their courses are developed and accredited by Midwives and Healthcare Professionals, meaning that their offering is high quality, trustworthy and based on the latest evidence-based research.I worked closely with Founder, Emma to establish the brand strategy and visual positioning before developing the brand identity to launch within two weeks (due to the Pandemic and the increasing need for an online learning space). We established that the brand positioning should be the perfect balance of professional but with a strong personality and playful touch. Ensuring it appeals to grown-ups but with a hint of childlike light-heartedness to make it feel fun and engaging.