Hi, I'm Maddy, Brand Designer and Co-Founder of Each to Their Own, a branding agency with locations in both Norwich and Brighton. Each To Their Own (or ETTO for short) is a forward-thinking branding agency helping good businesses solve the big issues of our generation through bulletproof brand strategy, meaningful storytelling and intentional design.
There's a lot that needs to change about the world right now, and I genuinely believe that people have the power to make a difference. I work with individuals who are building businesses that are paving the way for a better future, and I love nothing more than seeing those big ideas out there doing good. I have worked with global brands such as Unilever, as well as smaller SME's and startups.
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Awards: 2018 D&AD New Blood wood pencil
Highly commended in the Iggesund Brief Cases Awards 2017
Projects
- Blue MoonBlue Moon is an award-winning Inclusive Executive Search Firm and Diversity and Inclusion Consultancy Practice. Redefining diversity and rewriting recruitment by tapping into the talent beyond the usual pools and educating businesses from the ground up on how to nurture this talent. Blue Moon is changing workplaces through diversity & inclusion. Founder Joanna Abeyie has recently been awarded an MBE for her work in the Diversity & Inclusion space, amongst a whole host of other titles and accomp
- Liftshare 'Sharing is Caring' Corporate marketing campaignLiftshare is a car sharing service that has a user-base of '700,000 like-minded people saving money and the planet by car sharing.' They are a social enterprise with the primary goal of helping people to 'travel happy.' I worked with Liftshare on a corporate marketing campaign that would be offered to their corporate service-users as a way to encourage employees to use the service and therefore, help reduce emissions on their journey to work. The brief was to come up with a creative concept fo
- The Wood Life ProjectThe Wood Life Project is a family-run lifestyle brand that aims to replace everyday plastic items with beautifully designed, eco-friendly, British-made and sourced wooden products with an honest provenance. The Wood Life Project brand encompasses all the values that contribute towards a better future for our planet with beautiful wooden items which are seen and used in our homes every day. All of their products are eco-friendly and sustainable and are made using British-made and British-sourced
- Mac + MooreMac + Moore are a marketing consultancy based in London, UK. They combine the science + the magic of marketing to create creative and thoughtful marketing solutions for change-makers who are looking to create positive impact through their work. They have worked with brands such as Now TV, Itsu, The British Library and Transport for London. I have worked with Founders Jess + Nat on a number of collaborative projects over the past two years and have since been lucky enough to work with them on th
- D&AD New Blood Hellmann's - Buy One Get or Gift One FreeThis was a group project entered into the D&AD New Blood Awards 2018, for which we won an award. The concept is around reducing food waste and was in partnership with Hellmann's. Buy One Get or Gift One Free (BOGOGOF) is a UK-based scheme aiming to combat food waste whilst simultaneously striving to solve world hunger. Buy One Get One Free offers are a leading contributor as to why 15 million tonnes of food is wasted in the UK each year. The world’s starving population could be fed on ¼ of food
- She can. She did.She can. She did. is a business, founded by Fiona Grayson that 'aims to put the spotlight on young women who have dared to go solo and start their own businesses in the UK’ through a combination of podcasts, interviews and events. I have worked with founder Fiona on everything from re-branding She can. She did., to printed ephemera for events, social media imagery, email marketing and design for investment decks. She can. She did. focuses on the realities of starting and running your own busine
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Work history
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Freelance DesignerBuxton Three Two
Norwich, United KingdomFreelance
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Founder and DesignerPaiv Creative
Norwich, United KingdomFull Time
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Skills
- Branding
- Brand Design
- Strategic Branding
- Digital
- Identity Design
- Branding Identity
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
Education
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(BA hons) Graphic DesignNorwich University of the arts
- Norwich, United Kingdom
Awards
D&AD New Blood wood pencilD&AD
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Highly commended: Iggesund Brief Cases AwardsIggesund