THE PART GALLERY - DUREX
To help Durex establish a voice in the youth culture, we took three of the most Googled questions by teenagers and answered them. No judgement. No scary stats. just playful ways to give them the answers they need, increase their confidence and make Durex their go-to brand for the future. The first most-Googled questions by teenagers was 'Am I normal?' The internet would either convince them they were either a) dying or b) in need of cosmetic surgery. So to really promote body confidence, we created The Part Gallery – a celebration of all types of anatomy, showing young people that ‘normal’ comes in all shapes and sizes.
PUT IT ON RIGHT
‘How do I put a condom on?’ – another question most Googled by teenagers. So to make those moments a little less daunting, this scrolling site for Durex provided a fun, animated guide on how to put a condom on right. Watch the video to see how the animation came to life as they simply scrolled down the page.