About me

Copywriter, thinker and maker with ten years of in-house and agency experience. On a mission to bring brands to life, create talked-about ideas and save the world from boring copy. I’ve worked on everything from global campaigns to targeted ads, digital to direct mail, radio to print, long-form editorial to the tiniest online banners – on a wide variety of brands. Now available for freelance work, collaborations and creative opportunities.

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Projects

• 2

  The Durex Naked BoxLet’s talk condoms. Or perhaps not – if you’re a teenager. The challenge was to make the ‘embarrassing’ topic of condoms less of a taboo subject amongst the younger generation. The Naked Box campaign succeeded in getting that conversation started, with almost 800,000 young people taking part and sharing it all over their social media accounts.
• GREEN BUSES - TFLThere’s now a milestone number of eco-friendly buses in London. Launched to celebrate our greener capital, this campaign plays on the similarities of a leaf’s cell structure and ordinance survey maps. The ads can still be seen roaming our city’s roads today.
• JACK DANIEL'S BIRTHDAY100 years gone and still the life and soul of the party. Every year, Jack Daniel’s continue to celebrate the life of the man himself. But why should their audience care? This long copy ad celebrates the man behind the whiskey, with the aim of making it relevant to the customer.
• CRM - notonthehighstreetWith so many marketing emails clogging up our inboxes, the ‘unsubscribe’ button is more popular than ever. I loved the challenge of trying to increase open rates and make emails worthy of somebody’s ‘click’. Here are a few I wrote.
• THE PART GALLERY - DUREXTo help Durex establish a voice in the youth culture, we took three of the most Googled questions by teenagers and answered them. No judgement. No scary stats. just playful ways to give them the answers they need, increase their confidence and make Durex their go-to brand for the future. The first most-Googled questions by teenagers was 'Am I normal?' The internet would either convince them they were either a) dying or b) in need of cosmetic surgery. So to really promote body confidence, we
• PROJECT DE:CLONE - TONI & GUYThis idea was inspired by something Vivienne Westwood once said: “We are so conformist. Nobody is thinking. We are all sucking up stuff. Everybody looks like clones”. Project De:Clone was launched to help the nation find and express their individuality through a series of TV adverts and social projects.

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Work history

Senior Copywriternotonthehighstreet
Jun 2015 - Oct 2019London, United KingdomFull Time
Middleweight CopywriterM&C Saatchi
Jun 2014 - Jun 2015London, United KingdomFull Time

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Skills

• Copywriting
• Copy Concepts
• Copy
• Advertising Copy
• Concepting
• Conceptual Copywriting
• Digital Advertising
• Editorial Copy
• Script Writer