‘The People of P&O’ Video Social Campaign
P&O Ferries asked us to produce a content series that was required to work across two very different audiences: * As an internal campaign to generate awareness of their Annual Appreciation Awards * As a paid social video campaign to help drive awareness of their ‘Why P&O message’
Creative concept and film direction.
Each story has a different narrative and story, which came out after some extensive research and pre-production. This initial research stage helped when it came time to launch, as the content was varied and each week a new story was released on social.
Filming at some of the busiest passenger and freight ports in the UK and France, we used a documentary cinematic style to bring to life the unique stories of 5 previous award winners.
The Results
Each film was well received, and generated:
•1.8 million impressions across Facebook, Instagram and Twitter
•728k video views across the campaign
•42.64% average engagement rate across the campaign
Team:
Creative Director @__astridsalas
Cinematographer @richreed_dop
Producer @emmalgilbert
Editor Mitch Tolliday
Storyboards @su_kaur_illustration