The Perfume Shop website redesign

The Perfume Shop is the UK's no.1 stand-alone fragrance retailer, stocking a vast range of luxury brands. My main role in this project was to be a UI Design Lead. I was working closely with UX team on creating the new wireframes from a mobile-first design perspective to guarantee an equally good experience on both mobile and desktop. I was responsible for the design of all the new pages following 'refreshed' brand guidelines, selecting new fonts, creating icons, CTAs. Apart from giving the website much needed more modern look and feel the goals for this project were central to improving accessibility and usability - helping customers shop on all devices.