The Plogging Collective

The Plogging Collective is a non-profit organisation with the aim is to promote plogging within UK communities. Plogging is the action of picking up litter as you jog, and is the perfect way to combat landfill issues in order to reduce the amount of litter that is sent to landfill. . The plogged litter is used by the Plog Market to create sustainable and refillable packaging. The campaign involved print advertising, UI design, social media and packaging design. The design is playful and bold, which reflects the unusual nature of plogging and makes it stand out against the crowd.