I am currently working as the Creative Manager for Hylo Athletics, a sportswear startup, and work on a range of projects across the branding and marketing function. From social media to shop design, the job is never boring.
I studied graphic design at the University of Leeds, and am passionate about all things creative (and sports, which some see as slightly contradictory). Would love to connect with more creatives, and developers to help us build the brand!
Projects
- The Plogging CollectiveThe Plogging Collective is a non-profit organisation with the aim is to promote plogging within UK communities. Plogging is the action of picking up litter as you jog, and is the perfect way to combat landfill issues in order to reduce the amount of litter that is sent to landfill. . The plogged litter is used by the Plog Market to create sustainable and refillable packaging. The campaign involved print advertising, UI design, social media and packaging design. The design is playful and bold, wh
- The ReleaseThe Release is a student-run online magazine who are committed to challenge social issues and raise awareness. They are focussed on women’s issues and the affect society has on young women’s growth. This is an ongoing project to create a new identity for the magazine which embodies their beliefs and values.
- TranscendThis brief was to create a branding campaign for a new innovative piece of technology; a brain implant that controls your senses. Transcend was created from this, and it is a set of headphones that when you use them they allow you to enter a dream state. They are a replacement for TV where you can fully unwind and relax without the temptation of using your phone screens. The idea was created from the fact that the majority of Millennials have anxiety, and sleep issues because of being unable to
- Relax Electric Bike HireThe campaign is a branding concept for a new electric bike hire scheme in LA with the aim to combat the traffic congestion issues in the city. The brand is aimed at commuters, as they will save time by using the scheme. The design is bright and colourful so that it stands out against the concrete jungle of LA, as well as fitting in to the artistic stereotype of the city.
- Push Pause for PetsPush Pause for Pets is an advertising campaign to try to encourage millennials to go on a digital detox, and spend more time with their furry friends. It pulls on their heart strings and try to make them think about their pets that are always waiting for their attention. The design is simple and sophisticated with the full focus being on the dog in the corner that is always peering in.
Work history
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Creative ManagerHylo Athletics
London, United KingdomFull Time
Graphic Design InternCharlie Smith Design
- London, United KingdomInternship
This internship was for 1 week, but I got invaluable insight into the design process of identity design. I worked and helped the other graphic designers in creating content for their social media newsletter, The Peep, as well as other smaller tasks.
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Skills
- Illustration
- Editorial Illustration
- Digital Design
- Editorial Design
- Photography Editing
Education
Graphic and Communication Design BA HonsUniversity of Leeds
Leeds, United Kingdom