Transcend

This brief was to create a branding campaign for a new innovative piece of technology; a brain implant that controls your senses. Transcend was created from this, and it is a set of headphones that when you use them they allow you to enter a dream state. They are a replacement for TV where you can fully unwind and relax without the temptation of using your phone screens. The idea was created from the fact that the majority of Millennials have anxiety, and sleep issues because of being unable to unwind and disconnect from their phones. The brand values aim to be sophisticated, exclusive, a challenger but mainly disruptive as they want you to go beyond your reality.