The Poppy Project | Ft Olivia Purvis | Influencer Marketing Campaign, The Cambridge Satchel Company, 2016
To mark the launch of our brand new leather Doctor's Bag, The Poppy, I worked with Olivia Purvis of What Olivia Did to style and shoot the Poppy Backpack in Dusky Rose in Palm Vaults cafe in East London. I art directed the shoot along with Olivia and Joe Galvin, photographer. We wanted to really celebrate the pink hue of the bag (hence the pink backdrop and Olivia's pink shirt) but also wanted to keep things feeling fresh, simple and classic, which was always key for CSC lifestyle shoots. These images were then used as the hero images for the Poppy launch on The Cambridge Satchel Company website, social channels and CRM.
Responsibilities: Art Direction, Content Ideation, Content Production, Influencer Management
